When we talk about banks we don’t usually think of them giving away money. But that’s just what UMB is doing right now. UMB’s “Check-in or Tweet for Charity” campaign is an innovative way they are supporting the community.
UMB is using Foursquare check-ins at UMB banking centers and hash tagged tweets from UMB Twitter followers to help raise funds for their non-profit partners. By checking in at a UMB banking center, or tweeting #UMBgives, they are donating 50 cents to the designated charity (one check-in or tweet per day). You don’t even have to be a customer to participate.
You can check in on Foursquare at UMB banking centers or tweet to benefit three not-for-profit organizations: Big Brothers Big Sisters, Junior Achievement of Middle America and American Heart Association. Throughout 2012 they will give up to $3,000 for each beneficiary.
I’m proud to say I’m a UMB customer and that they’re doing something so altruistic (not to mention digital…you know I love that!).
The good news for today is:
Here is an easy and FREE way for you to support three important organizations. You know I’m tweeting and checking-in and I hope you’ll join me.
Learn more at http://www.facebook.com/UMBBank, or @UMBBank on Twitter.